Ireson Motorsports

Transforming Your Car Into a Mechanical Wonder

About Paul Ireson

Dream Builder

Paul is the owner of Ireson Motorsports. Specializing in classic British sports cars, he is an expert mechanic with more than 35 years of experience in automotive restoration and design as well as paint and bodywork.

Paul is also a Land Rover Defender Specialist a company dedicated to restoring and customizing the iconic Land Rover Defender with superior functionality and branding it to be the very best.

Vehicle Customization Solutions

Custom Modification

Ireson Motorsports in Sevierville, Tennessee is a trusted company established in 1998. Focusing on land rovers and classic cars, our team offers an array of services such as custom modification, restoration, and fabrication.


In short, if you have a classic toy that needs some repairs or modifications, call or visit our location to see how we can make it the car of your dreams!


In short, if you have a classic toy that needs some repairs or modifications, call or visit our location to see how we can make it the car of your dreams!

In The Shadow

The Jungle


Paul Ireson’s vehicles have won in hundreds of prestigious shows, including an episode of Car Warriors and more than 12 awards in NOPI Nationals Motorsports Shows since 2007. He also has won in excess of 100 local and regional shows for his work in the fields of custom and classic show car restoration. Aside from these, Paul has participated in the following international shows.

 Paul won the coveted George Barris award and numerous awards at car shows DUB (most awards for fabrication, design and original paint), Hot Import Nights (highest combined score 3 years in a row) and the Fireball Run Adventure Rally “Spirit of Fireball Award”.  The Fireball team and family were invited to the red carpet premiere at the Miami Film Festival of the Fireball Run movie and Paul was featured on their promotional media and in the film which took Honorable Mention.

SEMA Celebrity Guest

Paul Ireson was featured as a celebrity guest appearing at SEMA (5 years in a row, World’s largest and most prestigious trade show) spokesperson and autographs with Fire and Ice, the Green Mini Monster (both cars are automotive celebrities) and several of our other classic cars.

TV Apperances

Paul appeared on My Classic Car with Dennis Gage, episodes of Ultimate Rides, a variety of commercials, and a TV episode of Car Warriors (opponent and friend John D’Agostino Celebrity Kustoms) in which Paul’s team won the car and honors.   

TV Apperances Cont.

Barrett Jackson Auctions celebrity host and TV spokespersons (several times), and Mecum auctions celebrity appearances (twice).  Paul was the celebrity that introduced Shell V Power Fuel online and on TV, with Fire and Ice.  Paul (spokesperson) and Fire and Ice were featured on TV’s at every Planet Color Paint location for the year V Power was Introduced.  Planet Color was Paul’s paint sponsor.

Our Gallery

The results of our work so far

Here are a few examples of our work, please feel free to click the link below to see our work


Really Out There


Timeless Beauty

The Co-Pilot

Your Dream Builder

Custom Build

The Skills

The More Unique, The Better

We are always looking for new challenges in every aspect of our work, especially ones that motivate us to do better. The capabilities of our shop are only limited by your imagination, so tell us your vision, and we’ll make it real.

Custom Modification
Restoration Process
Fabrication Process

Contact Us

Paul, Loves Phone calls and checks his email occasionally


+1 (239) 707-4521



1015 Boardly Hills Blvd, Sevierville, TN 37876